Our Marketing Approach: Sprint Based Marketing

Quick question: How’s your marketing strategy going? Don’t worry, if you’re answering “slow” or “hard to say,” chances are you’re not alone. See, it doesn’t just feel like your marketing efforts are taking forever, they probably really are! We think it’s time for a better, faster approach to digital marketing – sprint based. Unlike traditional marketing strategies, which are long and costly, our sprint based marketing approach gives you the results and insight you want in 5 weeks, saving you both time and money. 

If you’re always wondering whether your digital marketing could be performing better to help you achieve more growth, we can help quickly assess your performance and give you a strategy that’s optimized for maximum ROI. Let our team of data experts go to work and polish your digital strategy into a conversion machine. 

We’ll answer your questions such as: 

• “Is my ad really optimized to help me reach my business goals?
• “What direct steps can I take to improve my ad creative?”
• “Should I be using more email, social media or content marketing to see the best results?”

What We Do Differently

We deliver results at lightning speed compared to the standard approach. Our approach transfers the concept of sprints to marketing, and enables us to develop and execute a marketing campaign that will deliver results and help achieve your goals within 5 weeks.

We set up each week with a specific assigned goal as well projected results. These goals and results are then measured against each other to ensure truly data driven decisions. This means less guesswork and more effective strategy for your digital marketing campaigns.

Week One: Strategy & Research 

Figuring out our “How”

We know where it is that you want to go, now let’s decide how we’re going to get you there! This process begins with a thorough historical review, competitor analysis as well as discussions with you on all of your assumptions. 

We then create a detailed and tailored plan to test over the next few weeks. During this stage, it’s crucial to define your ultimate goal for the campaign as well as the target audience. Don’t worry, we also take care of all of the house keeping and setup your Pixel or any additional tracking. 

We’re always flexible to the possibility of the plan changing during the course of the sprint, but it still serves as a valuable guide. 

• Customer Persona
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Week Two:  Audience Testing
Figuring out your “Who”

We have to make sure that we’re reaching your best audience, so before we can optimize anything, we have to find where that audience lives and hangs out online. We first create detailed customer personas then find how those translate into the digital world. Our team can identify unique characteristics that are common between your audience members to find new ways of reaching them online. We finally run them through rigorous testing and are left with the best performing audience that's scalable. This concentrated process basically distills what would normally take months into a matter of days. Think of it as speed dating for your audience – but in a profitable, non-creepy way.

Week Three: Design Testing
Designing for their “Why”

Week three is dedicated to *drumroll* more testing. Now that we know who we are designing for, it's time to optimize for the best possible design that communicates the “Why.” A great design is key to a winning ad strategy, because it’s the first and possibly the only chance you have to make an impression on potential leads.

A great design doesn’t only have to look good – it has to speak to the emotions and unique aesthetic of your specific audience. Where’s the best spot for your CTA? Which image drives the most engagement? Do millennials really love that that pink so much? We test countless different versions of the ad creative to find out the answers to these and many more questions, then build your final design from the best performing combination.

Week Four: Copywriting Testing
Writing for their “Why”

It’s around this point that we become especially grateful for our innate love of data and – you guessed it – testing! This time, we’re testing to find out what words speak the most to your audience and their “Why.” Great design can attract your audience, but only great copywriting can truly hook them to take your CTA, so now that things look pretty, we have got to match the tone and voice. We test everything down to the minor tweaks to make sure every word and punctuation is working to drive more conversions for you. We then analyze and let the data guide us to the best performing ads. At the end of the week, we reflect on three weeks of testing and data and take a collective nap.  

Week Five -- Optimization And Scaling
Putting it all together

Refreshed, we return to week five excited and ready to drive the whole strategy together. It’s the end of our sprint, and now that we've tested each component individually, it's time to make the final combination and make sure they work well together. We make sure that the final design and creatives all combine seamlessly and match your audience’s tone and style. 

This process creates a final polished version of your ad that’s ready to be scaled to its highest potential. During this week we also do final assessments to make sure that all the assumptions are proven to be true, and make minor improvements accordingly. Now, all that’s left to do now is scale your ads with confidence and watch your bottom line grow! 

Our sprint marketing approach delivers fast and dependable results, which would take months and even years to achieve through traditional marketing. Our focused, data-driven strategy takes all the guesswork out of creating your optimal ad and scaling it for maximum profit. Don’t spend another day wondering if your ads are performing as well as they could be. Don’t waste another dollar on ads that aren’t truly optimized for your best winning audience. Our foolproof approach gives you all of the answers and the strategy you need to take your business to the next level, and we do it all at a speed that suits your busy lifestyle.